Ivanhóe Cambridge Malls:
To promote the horrible shopping event that is Black Friday, we created a better day. The day before, when you make room for all the crazy deals by donating your about-to-be-replaced stuff to charity.
Over 20,000 pounds of donations were collected for the Canadian Diabetes Centre and vendors across the country shattered their sales records. Which is also good.
Canadian Marketing Awards - Gold, Silver
Strategy AOY - Silver (Contributor)
CASSIES - Silver