Canadian safe schools network:
kids read mean tweets
We parodied Jimmy Kimmel's Celebrities Read Mean Tweets to get people talking seriously about cyberbullying.
With just $250 of paid media, our video got over 6 million views, was talked about by mainstream press outlets around the world, and trended #1 on #2 on BuzzFeed at the same time.
Cannes Lions - Bronze, Shortlist
Webby Awards - Winner x2, Nominee
Adweek - Media Plan of the Year, Ad of the Week
ADCC - Gold x3, Silver x2
Applied Arts x7
Canadian Marketing Awards - Silver x2
AToMiC Awards - Silver