built over 100 ways better
With nothing unique about the 2016 Outlander to advertise, we made 102 unique ads for each and every one of its tiny enhancements, right down to the slightly softer armrest padding.
The ads ran across all digital and traditional media, coming together to create an informative site for prospective buyers.
The campaign lead to a 64% sales increase and nearly killed us trying to pull off.
Webby Awards - Nominee
Strategy Digital AOY - Silver (Contributor)