jif: text peanut 1,300 times

There are 1,300 peanuts in every jar. So we got people to text the word “peanut” 1,300 times to get one.

Role: Creative Director
Team: Steven Seltzer, Francin Cruz, Danielle Zablocki, London Choi

AWARDS:
London International Awards - Finalist
Marketing Awards - Gold
ADCC’s - Silver, Bronze
Epica Awards - Silver
Communication Arts - Winner
Strategy AOY - Silver contributor
Applied Arts - x3
CMA’s - Gold

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