jif: text peanut 1,300 times
There are 1,300 peanuts in every jar. So we got people to text the word “peanut” 1,300 times to get one.
Role: Creative Director
Team: Steven Seltzer, Francin Cruz, Danielle Zablocki, London Choi
AWARDS:
London International Awards - Finalist
Marketing Awards - Gold
Communication Arts - Winner
Strategy AOY - Silver contributor
Applied Arts - x3
Back to work
