KELLOGG’S VECTOR:
OFF THE COUCH BAGS
Vector is a high-protein cereal for people who play sports. People who were also stuck at home for two years because of lockdowns - sidelined on the couch. So when rec sports returned after the longest offseason ever, we turned those couches into sports bags to get people back in the game.
AWARDS:
Communication Arts - Winner
One Show - Shortlist
ADC Awards - Shortlist
Webby’s - Nominee
Epica Awards - Bronze
FAB Awards - Silver
Shark Awards - Bronze
Applied Arts - x3
Effies - Finalist
Strategy - Media AOY Gold (Contributor)
Role: Creative Director
Team: Jordan Escobar + Oliver Chiang + Steven Seltzer
Back to work
