We live in a world obsessed with living lives that get likes, and it isn’t making us happy. So to start the new year in 2018 we partnered with the Alan Watts Foundation to deliver a message recorded in 1964. And reminded the country that our “best life” isn’t the one we show the world on social media, it happens when we’re around the table surrounded by the people we love. Eating together.
And in the weeks following our spot’s release, Canada’s Food Guide was updated to officially recommend “eating meals with others”.
Back to work