ROBIN HOOD FLOUR:
ALL PURPOSE PACKAGING
When Canada went into lockdown, demand for flour went way up. Which was a problem for Robin Hood because just as COVID-19 safety protocols were slowing their packaging production process, grocery stores across the country were clearing out of their flour.
The solution: redesign their packaging to speed up production.
AWARDS
Cannes Lions - Bronze
LIA’s - Bronze
One Show - Merit
ADC Awards - Merit, Shortlist
ANDYs - Shortlist
Marketing Awards - Gold
Shopper Innovation Awards - Gold
Applied Arts - x4
Role: Creative Director
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