true sport: THE RIDE HOME

70% of kids quit sports when they start high school. The #1 reason why: it isn't fun anymore. So to help True Sport keep kids in sports we went to the place kids say is the worst part  - the car ride home -  and reminded their parents to parent, not coach.

The film drove to a site with advice from the parents of NBA players and Olympians, while posters lined community centres, gyms and rinks across the country.

PRESS
Hockey Night in Canada
TSN
CBC
Yahoo News
Today's Parent
CP24

AWARDS
WPP - Top Pro Bono 2016
Applied Arts